PROSPECTS FOR THE USE OF BIG DATA ANALYTICS IN COMMERCIAL BANKS
Abstract
In the modern financial environment, the rapid development of digital technologies has significantly transformed the operations of commercial banks. Big Data analytics has emerged as an important tool for improving decision-making, assessing financial risks, and enhancing customer experience. According to the World Bank, approximately 76% of adults worldwide had a financial account in 2021, compared with 51% in 2011, reflecting the growing importance of digital financial services and data-driven banking solutions
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References
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