BANK RAQAMLI MARKETINGIDA MIJOZ YO‘LI VA 7P MODELINING RAQAMLI MUHITDAGI TALQINI
Abstract
Ushbu tezisda bank raqamli marketingida mijoz yo'li va marketing kompleksining yetti elementini raqamli muhitga moslashtirish masalalari ilmiy jihatdan tahlil qilinadi. Tadqiqotda mijozning birinchi ma'lumot olishdan uni tavsiya etishgacha bo'lgan olti bosqichli yo'li va har bir bosqichning marketing uchun ahamiyati ochib beriladi. Shuningdek, mahsulot, narx, sotish joyi, reklama, xodimlar, xizmat jarayoni va xizmat ko'rsatish muhiti elementlarining raqamli muhitdagi yangi mazmuni yoritiladi. Tadqiqot natijalari banklarda marketing faoliyatini mijoz bilan aloqa bosqichlarini yagona tizim sifatida tashkil etishga qaratilgan amaliy takliflarni shakllantirish imkonini beradi.
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