SCIENTIFIC AND THEORETICAL FOUNDATIONS FOR ENHANCING THE INVESTMENT ATTRACTIVENESS OF COMMERCIAL BANKS

Abstract

The development of commercial banks’ activities is an integral condition for creating a sustainable market mechanism. The process of changes in the economy began precisely with the reform of the banking system, and to this day, the sector continues to develop at a significant pace. The banking system is one of the most important and inseparable parts of the national economy. The history of banks and commodity–money relations are closely intertwined, evolving together over time. Under modern conditions, commercial banks act as the central link in business practice, being the oldest and most widespread credit institutions that provide the majority of financial operations and services.